Digital signage, also known as electronic signage, is a technology that uses display devices such as LED walls, projection screens, and LCD monitors to present a variety of multimedia content, including webpages, videos, directions, menus, and marketing messages. It is used in various settings such as public spaces, museums, sports arenas, churches, academic buildings, retail stores, corporate offices, and restaurants for wayfinding, messaging, advertising, and marketing purposes.
Digital signage can be used to provide public information, convey internal communication or share product information to enhance customer service, promotions and brand recognition. Some common applications of digital signage include promotions, where products, services, events, and sales are featured through multimedia screens, and service offerings, where restaurants, salons, spas, auto repair shops, and fitness studios can offer rotating content and information on walls, windows or a digital screen. Digital signage is an effective way to influence customer behavior, enhance customer experiences, and increase brand awareness.