Email communication remains one of the most important ways of exchanging information, with texting being a close second. Sending emails is a simple and convenient way to connect with clients and receive important messages. However, many businesses still use free email addresses, such as Gmail, Yahoo, or Hotmail, despite having impressive websites. Here are five reasons why you should consider switching to a professional email account that represents your company:
1. Establishes credibility: When you send an email from a professional email address to potential customers, it has multiple benefits and shows that you are legitimately representing your company. Using a free account makes it harder for people to believe that the account sender is actually you, since most businesses use their domain email name (e.g., [email protected]).
2. Brand consistency: Imagine sharing a business website address with a potential client and then sending a proposal for a product or service with details from a personal email account. This confuses the prospect, and a confused potential client is less likely to buy. Using your business email account improves brand consistency and makes the potential client more likely to want to do business with your company.
3. More memorable: A business email is directly associated with your business and website, making it easier for your prospect or client to remember and keep in touch with you.
4. Increases control: With business email, you have a lot of control over your accounts. For example, if you have a new employee starting, it is easy to have your IT company create a new email account using [email protected]. Similarly, if an employee is leaving and you need someone else on your staff to take over, it is simple to assign those emails to another employee. If an employee is using a personal free account, they can take it with them and easily take your clients with them when they leave the company. If you own the domain and the email accounts, you can easily prevent that from happening.
5. Enhanced security: The best business email service providers offer enhanced security features to help you further safeguard your accounts. Using business email is advisable to not only enhance security for external communications but internal as well. With business email accounts such as Google Workspace and Office365, we can easily set up safeguards from spam, phishing, and ransomware. Additionally, we can archive your email for compliance reasons or peace of mind.
In conclusion, setting up a professional email account is very inexpensive, and our team can help your business move from a free account to a professional email account. We can even migrate your emails, contacts, and calendars in most cases from your free accounts to your business accounts.
